Randolph’s mission remains steady as his company adapts
"In the stories businesses often tell about themselves, pivot often shows up as a buzzword, suggesting the flexibility and agility to adapt to a fast-changing world. But there are few entrepreneurs who truly embody this ability better than Brandale D. Randolph, founder of The 1854 Cycling Co.
Randolph began his career in the finance world, trading commodities at a hedge fund. When the fund went bust, he shifted gears entirely, becoming an activist, speaker and writer with a focus on fighting poverty. That anti-poverty work led him to bicycles.
“I have no background in cycling,” he said. “My background is in poverty alleviation.”